A little bit of YouTube? The social network Twitter, which currently multiplies the ads, another step in display advertising. It formalizes and the establishment of pre-roll advertisements 6 seconds before launch videos uploaded in its columns.
As part of its program to Amplify the display marketing or media content, Twitter announces new opportunities for monetization, for the time reserved for the Americans, and in beta form. This is to put up advertisements that appears before the videos with a maximum length of six seconds, and based on the themes chosen by the owner of the video in question. These are already tens overseas, including BuzzFeed, TechCrunch, Mashable, USA Today, The Huffington Post and National Geagraphic.
One way to monetize that content, both for its author - who benefits from 70% of the income generated - and Twitter, which recovers 30%. A windfall for video creators, but also for Twitter, which seeks to boost its revenues, but above all to stem its financial losses. Since Q2 2015, Twitter appears indeed better health and limiting his losses, he has to realize now with additional sources of income. One point will obviously expected Jack Dorsey, Acting CEO of Twitter and tenured few days ago
As part of its program to Amplify the display marketing or media content, Twitter announces new opportunities for monetization, for the time reserved for the Americans, and in beta form. This is to put up advertisements that appears before the videos with a maximum length of six seconds, and based on the themes chosen by the owner of the video in question. These are already tens overseas, including BuzzFeed, TechCrunch, Mashable, USA Today, The Huffington Post and National Geagraphic.
"With this enhanced version of Amplify, we are excited to help people enjoy more formidable videos, and their authors receive more income, and brands to align with the best mobile video of the moment on all points. "
One way to monetize that content, both for its author - who benefits from 70% of the income generated - and Twitter, which recovers 30%. A windfall for video creators, but also for Twitter, which seeks to boost its revenues, but above all to stem its financial losses. Since Q2 2015, Twitter appears indeed better health and limiting his losses, he has to realize now with additional sources of income. One point will obviously expected Jack Dorsey, Acting CEO of Twitter and tenured few days ago
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