Snap Channel, this integrated chain Snapchat Discover service ceases operations. The social network should focus on content created by its external partners.
This is certainly finished Snap Channel, this stream of content that previously produced Snapchat house as part of its Discover section. As reported by Deadline, very knowledgeable in terms of audiovisual content, the flow of content has been removed temporarily earlier this month, and should not be reactivated. With immediate consequence the dismissal of a major part of the team in charge of this content (15 in total), of which Marcus Wiley, former co-head comic content broadcast on Fox, who was hired last May as as responsible for the contents by Snapchat. "As we slow Snap Channel, and it is normal that Marcus wants to explore other opportunities," said Snapchat and our colleagues. Elegant way to announce that he was fired for lack of tasks assigned to it.
Launched in January, the Snapchat Discover service aspired to offer exclusive content to its users. As played, the service will continue to rely on partnerships with the media (Vice, National Geographic ...) but also on events operations conducted with celebrities. However, its own chain, probably too expensive in comparison, will cease operations. Also according to sources Deadline, she would have fulfilled its mission, namely that of a laboratory for testing different content running or not to the public of Snapchat.
This is certainly finished Snap Channel, this stream of content that previously produced Snapchat house as part of its Discover section. As reported by Deadline, very knowledgeable in terms of audiovisual content, the flow of content has been removed temporarily earlier this month, and should not be reactivated. With immediate consequence the dismissal of a major part of the team in charge of this content (15 in total), of which Marcus Wiley, former co-head comic content broadcast on Fox, who was hired last May as as responsible for the contents by Snapchat. "As we slow Snap Channel, and it is normal that Marcus wants to explore other opportunities," said Snapchat and our colleagues. Elegant way to announce that he was fired for lack of tasks assigned to it.
Launched in January, the Snapchat Discover service aspired to offer exclusive content to its users. As played, the service will continue to rely on partnerships with the media (Vice, National Geographic ...) but also on events operations conducted with celebrities. However, its own chain, probably too expensive in comparison, will cease operations. Also according to sources Deadline, she would have fulfilled its mission, namely that of a laboratory for testing different content running or not to the public of Snapchat.
Nine months after reaching a valuation of $ 19 billion, Snapchat now looking to monetize its services at best. In addition to these savings to predict the side Discover its function, the application now offers pay replays, and builds on the success of filters to apply to photos to better provide effects sponsored by brands. At a time when a Twitter, which is constantly gaining users, just to show convincing results and licenses, Snapchat looking now towards efficiency.
No comments:
Post a Comment